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USANA Active Nutrition

Project type

Product Line Launch

Date

2022

Location

Salt Lake City

I was the lead writer for USANA's Active Nutrition line—products for people taking their nutrition to the next level. I contributed from early ideation to launch. This was a major undertaking in our US market and affected many touchpoints—the website, product pages, infographics, nutritional education assets, email marketing, social, etc.